Executive ViewPoints

Building Better Customer Relationships Through Buyer Personas

The buying process is rarely linear. It’s hard enough to gauge market trends or supply and demand, much less the personalities of…

The Potential Role For Intelligent Agents In Retail

The retail sector has evolved dramatically in the last decade. This has been largely driven by continuously improving mobile device hardware and…

Solving Omnichannel Fulfillment Challenges With Always-On Cognitive Automation

As digital natives continue to push the boundaries of convenience, traditional brick-and-mortar retailers have turned to omnichannel fulfillment as a mechanism to…

How AI Helps Retailers Stay Relevant And Improve Sales

According to 2018 statistics, an estimated 1.8 billion people worldwide purchased online goods. 2018 also saw global e-retail sales amounting to $2.8…

Retailers: Follow The Professional Sports Playbook To Improve In-Store Experience

The death of brick-and-mortar has been predicted for some time now, and it’s hard not to give in to the panic when…

Give The Gift Of Nostalgia This Christmas With E-Commerce Marketing

The holiday season is right upon us; as soon as Halloween passes, the floodgates open and customers are met with an ever-increasing…

How To Improve Your Small Business’s Black Friday Sales

When it comes to hot shopping days, it doesn’t get much hotter than Black Friday and Cyber Monday. Black Friday sales kick…

The Rise Of Omnichannel: Critical Benchmarks For ‘Click-And-Collect’ Success

Consumer demand for a multichannel shopping experience continues to mount. The ability to leverage physical stores through BOPIS (buy online, pick up…

4 Ways To Measure Customer Experience On Social Media

Pictured: (Left: Estelle Wienk, Right: Zoé Peri) By now, nearly all brands are interacting with customers on social media. The question is…

How Retailers Can Become Resilient To Costly Outages

Earlier this year, Target had a major database outage as a result of an error made during regular retail information system (RIS)…

Your Ultimate Guide To Guideshops

From brick-and-mortar to e-Commerce to omnichannel, retail is constantly reinventing itself in the face of ever-changing technology, trends and customer expectations. Today,…