Executive ViewPoints

5 New Ways Retail Marketers Can Utilize Location Data This Year

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers…

Three Requirements For Successful Retailers Post-Pandemic

The global pandemic has accelerated the pace of change for the retail industry at a rate we have never before seen. E-Commerce…

How The COVID-19 Crisis Impacts The Employee-Customer Relationship And How To Keep It Strong

For decades, the ‘Service-Profit Chain’ concept that engaged employees led to satisfied customers and ultimately, greater profitability, has been widely accepted and…

Innovation Is Transforming Retail At The Shelf Level — But What’s Powering The Shelf?

After years of shaking up every vertical from print media to automotive sales and financial services, digital transformation is finally becoming an…

AI Can Be A Decisive Factor In Retail Players’ Business Recovery

Despite an increase in e-Commerce activity since quarantine measures were introduced, retailers, placed in a state of economic emergency, are facing sharp…

Innovate And Automate: How To Optimize Fulfillment In The E-Commerce Era

We’re lucky to be living in an age of convenience — just think about that smartphone in your hand. With just a…

Loyalty Is The Key To Survival For Retail

As the U.S. economy remains unstable, rather than spending precious cash, brands need to get creative with the stable economy they totally…

Reshoring: COVID-19’s Impact On The Supply Chain

At this point, it’s impossible to quantify the ramifications of COVID-19. That may be the case for several years, if not longer….

The Case For Subscription Service In CPG

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the…

5 Steps For Brands To Optimize Voice Strategies

Brands of all kinds are adopting voice assistants and voice-related technology to try to provide a superior customer experience, but there’s still…

The Future of Retail, Reimagined

Even before COVID-19, the retail industry was already going through significant challenges, disruption and transformation. That has all been turned on its…