Advertisement

Certona Raises $30 Million In Funding To Accelerate Expansion And Product Development

1certona2

Certona, a provider of omnichannel personalization solutions, has received a $30 million growth investment and minority recapitalization led by Primus Capital. The funds will help Certona expand its market share, accelerate product development and expand services and support for existing and new clients.

Founded in 2004, Certona currently serves more than 40 billion personalized consumer experiences a month for its clients, which include Forever21, GameStop, Pier1 Imports and Toys “R” Us. Using patented machine learning and predicted algorithms, Certona crafts real-time profiles of shoppers across digital retail channels. Its personalization platform is designed to predict the next best action for shoppers within three to four clicks on the site, helping retailers craft more relevant shopping experiences.

“The digital commerce industry is experiencing rapid growth due to ever-increasing consumer demand,” said Geoffrey Hueter, Ph.D., CTO and Co-Founder of Certona, in a statement. “This funding will enable us to fuel strategic initiatives around new market opportunities, product innovations and support offerings.”

Advertisement

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: