Perch has raised more than $1.7 million in seed funding, led by follow-on investments from TVC, Corigin Ventures and other leading angel investors. The company also has added former Sephora CEO Howard Meitner to its board of advisors.
The Perch interactive retail marketing platform — which can detect the specific products shoppers are interacting with in-store and respond with dynamic digital content — has been deployed by companies including Neiman Marcus, Sunglass Hut, Sephora, Kate Spade and Pernod Ricard.
“The time is now to reimagine the in-store experience, taking the best of interactive digital content and marrying it with the clear advantages of in-store shopping,” said Trevor Sumner, Perch CEO in a statement. “Perch revolutionizes retail by unlocking digital content like videos, ratings and reviews, comparisons, pricing and inventory to every product on the shelf automatically the critical moment a customer touches a product. This funding allows us to rapidly expand our computer vision, behavioral sensing and customer analytics to scale this solution.”
Other retailers that have implemented the Perch platform include sports gear retailer Mizuno and the Coty Bourjois boutique in Paris, which deployed an AR-powered “Magic Mirror.” Perch recently announced the launch of its open platform and partner program to embed mixed reality marketing into physical retail displays. POP Displays was the first partner to enter the program.