PlaceIQ, a company that helps brands use mobile data to better understand their customers, has raised $25 million in Series D funding. The investment, led by Harmony Partners, will fuel the company’s location-based audience platform and provide consumer analytics to retail, automotive and entertainment brands.
The funding will also allow the company to invest in its foot traffic measurement technology, to determine how well ads are doing based on mobile behaviors and activities. Place IQ has already been granted a new patent on technology to create a unified view of consumer behavior.
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“With this funding, we see the chance to deepen our ability to serve clients by industry vertical, as well as horizontally along business decisions,” said Duncan McCall, CEO and Co-Founder of Place IQ. “Virtually all marketers now see the need to understand their customers via their mobile behaviors, and to integrate this understanding with other data sets to produce new, more actionable insights.”
In addition, the company has hired business leader George Bell to its Board of Directors as Chairman.
