Trigo Raises $22 Million To Scale Checkout-Free Technology

  • September 17, 2019 at 4:36 PM EDT
  • By Glenn Taylor
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Trigo, a computer vision platform providing checkout-free technology to grocery retailers, has raised $22 million in a Series A funding round. With the funds, Trigo seeks to scale its technology in stores larger than 5,000 square feet (twice the size of an average Amazon Go store), and advance its partnerships with U.S. and European grocery retailers.

The Tel Aviv-based company already has partnered with a number of global grocery chains, including leading European retailers and Israel’s largest grocer, Shufersal, which will be deploying Trigo’s technology in 280 stores over the next five years. Trigo has raised $29 million in total funding to date.

The round was led by growth fund Red Dot Capital with the participation of existing investors Vertex Ventures Israel and Hetz Ventures.


The Trigo computer vision system uses ceiling-mounted cameras, neural networks, advanced AI and proprietary algorithms to identify and record the items picked up by shoppers while they are in the store. The technology also is designed to ensure that shoppers are not charged twice for items, and that items are removed from the total if they are discarded before a person leaves the store.

The company’s 3D space-mapping technology can be retrofitted into existing stores. The platform is designed to enable consumers to spend their shopping time picking up the items they need while avoiding the need for scanning altogether. Shoppers can be billed automatically or may pay cash or card upon exiting.

The Trigo technology also will enable shoppers to “opt in” or “opt out” of the system with their mobile devices when they enter the store. Those who opt in will identify themselves via a loyalty program, while those who “opt out” will instead have an “unidentified” experience where personal data remains untracked.



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