Lowe’s, Wayfair Expand Partnerships With Google Cloud

Lowe's and Wayfair are among the retailers using Google Cloud solutions to meet key business objectives.

  • January 13, 2020 at 8:37 AM EST
  • By Alicia Esposito
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Lowe’s and Wayfair are among the retailers that have recently shared new details about how they’re partnering with Google Cloud to meet key objectives that include accelerating digital and omnichannel revenue growth, becoming more customer-centric and data-driven, and driving operational improvement.

As part of an expanded relationship, Lowe’s is collaborating with Google Cloud to develop technologies that will allow the home improvement retailer to create exceptional customer experiences. Together, the companies are bolstering Lowe’s technology foundation, helping to modernize its e-Commerce, merchandising, supply chain management and pricing systems.

This announcement comes in the early stages of a large-scale, multiyear technology transformation. By the end of 2021, Lowe’s is poised to invest more than $500 million a year and hire up to 2,000 engineers to build out its retail experiences.

“We are making substantial investments in technology to modernize our platforms and advance our digital capabilities to better serve customer needs and deliver the best service and value across every channel,” said Seemantini Godbole, EVP and CIO of Lowe’s, in a statement. “Partners like Google Cloud provide the innovative tools and support we need to execute our digital transformation.”

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Lowe’s began its partnership with Google Cloud in late 2018, when the retailer began transitioning off its legacy e-Commerce system in order to increase the speed, reliability and performance of its website.

Wayfair has a similar goal; and the retailer is using Google Cloud to roll out a hybrid cloud strategy designed to scale its operations and handle burst capacity. In addition to industry-wide holidays such as Black Friday and Cyber Monday, Wayfair has Way Day — its annual furniture and home decor sale that brings in thousands of new customers and involves millions of transactions. The $8 billion global retailer now uses several Google Cloud solutions — including computing, storage, networking, data and analytics and G Suite productivity tools.

Wayfair’s Infrastructure Engineering team works closely with Google Cloud’s site reliability engineering, professional services and account teams to constantly assess site performance and ensure a seamless experience during peak traffic periods. Additionally, Wayfair analysts use Google Cloud to augment in-house data analytics operations, identify trends and patterns, and take a more data-driven approach to marketing, promotions and personalized campaigns.

“As an e-Commerce leader, Wayfair has always been committed to improving the shopping experience with cutting-edge technologies, and that’s why we partnered with an innovator in the retail technology space like Google Cloud,” said Steve Crusenberry, VP of Infrastructure and Platform Engineering at Wayfair, in a statement. “Google won us over with the speed, reliability and performance of their technology, but more importantly, their team’s willingness to work side-by-side with us at every level to solve our trickiest scaling challenges.”

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