Market Track, an e-Commerce market research provider, has acquired price monitoring company 360pi. The acquisition will help Market Track increase its own price monitoring and e-Commerce offerings to its 450 brand and retail clients. Terms of the deal were not disclosed.
Ontario-based 360pi provides commerce analytics to brands and retailers, helping them understand retail and shopper data and make better pricing decisions. The company’s clients include Ace Hardware, Overstock.com and Build.com.
“Market Track continues to focus on providing unmatched visibility for our clients as to how products are promoted, advertised and priced both in-store and online,” said Dennis Moore, CEO of Market Track in a statement. “This acquisition furthers Market Track’s mission of creating the most comprehensive view of online competitive intelligence, and when coupled with Market Track’s rich portfolio of existing solutions, 360pi’s technology will provide customers with the tools they need to grow revenue, enhance margins and expand market share.”