PriceSpider, a data and consumer analytics technology firm, has acquired ORIS Intelligence, which provides near real-time analytics on pricing inconsistencies for brand manufacturers. Details of the transaction have not been disclosed.
Leveraging its proprietary “spidering” technology, PriceSpider collects data from thousands of e-Commerce sites to provide analytics into product data, competitive comparisons, purchase decisions. Ultimately, the solution is designed to help brands enhance their presence and increase sales. With ORIS, PriceSpider can prioritize the integrity of pricing data “above all else,” PriceSpider CEO Anthony Ferry said in a statement.
Under the acquisition, the two companies’ flagship solutions — the PriceSpider Where to Buy solution and the ORIS minimum advertised price (MAP) platform — can complement each other.
With Where to Buy, brands can display real-time product pricing and stock availability at online and local retailerson their brand web site, banner ads, social channels and YouTube videos. Additionally, brands can send consumers emails about product stocks or price changes. The MAP platform enforces a minimum price everywhere a brand’s product is sold online, and even discovers sellers that are unauthorized to sell the product.