WHP Global has purchased the intellectual property of the iconic Vera Wang brand. Financial terms of the deal, which is expected to close in January 2025, were not provided. Wang herself will continue in her role as Founder and Chief Creative Officer of the brand, joining WHP Global as a shareholder in order to continue shaping the brand’s creative direction and growth.
“I am so excited to announce this new partnership with WHP Global as we embark on an incredible new chapter for the Vera Wang brand, which I began over 30 years ago,” said Wang in a statement. “WHP Global’s forward-thinking approach perfectly aligns with my vision for the future. Together, we will push boundaries, exploring bold opportunities to expand into new categories and markets, all while staying true to the legacy of timeless sophistication and the distinctive style that defines Vera Wang.”
This acquisition will help WHP Global anchor its new premium fashion vertical along with brands including Joe’s Jeans, G-STAR and Rag & Bone, which WHP Global purchased in February 2024.
“Vera Wang is a legend,” said Yehuda Shmidman, Chairman and CEO of WHP Global in a statement. “Her name is synonymous with modernity, artistry and impeccable style. We are honored to partner with Vera Wang and look forward to building on the brand’s remarkable legacy with new business opportunities around the world.”
Advertisement
