Advance Auto Parts, an automotive aftermarket parts provider, has selected Teradata as its Enterprise Data Warehouse (EDW) provider. Leveraging EDW, Advance Auto Parts will be equipped to aggregate data from multiple sources in order to perform advanced analytics and boost business results.
The Teradata platform at Advance Auto Parts includes testing as well as production and will leverage the Teradata Americas Data Migration Center of Expertise. The Teradata team worked collaboratively with Advance Auto Parts to develop the benchmark environment.
“Teradata is committed to helping our retail customers deliver a seamless and consistent shopper experience through the optimal use of their data assets,” said Dean Wold, Regional VP for Retail at Teradata. “Today’s consumers have high expectations of top retailers who, like AAP, turn to our expertise and solutions for data-driven business insight, resulting in better store segmentation, price optimization, and promotional effectiveness.”
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