Fast-food chain Arby’s has selected PunchTab, an omnichannel loyalty and engagement platform, to better engage customers throughout the purchase path. Participants are rewarded for uploading purchase receipts and for engaging with Arby’s across on social media.
For “The League of Brisket” campaign, PunchTab created a mobile-optimized and web experience where customers can upload receipts. By taking a picture of the receipt and uploading it to the mobile site, customers are rewarded with points that are redeemable for free food and merchandise. In the first week of the initiative, 24% of participants who checked in purchased the sandwich and uploaded their receipt.
Customers also can gain points by:
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- Using the #LeagueOfBrisketRewards Twitter and Instagram hash tag;
- Taking online quizzes; and
- “Liking” Arby’s on Facebook.
“Consumers are spending more and more time on their mobile devices — from phones to e-readers to iPads,” said Mary Ellen Barto, VP of Media Impact, Arby’s Restaurant Group, Inc. “Not only are they spending more time on mobile devices, they are utilizing them while they are on the go, to search for dining out options and nearby locations. We want to intercept them during that window of opportunity. Continuing to ensure that our menu offerings and digital elements are optimized for mobile use is important.”
