Leverages AR, Customization In Site Relaunch

  • December 13, 2019 at 8:29 PM EST
  • By Adam Blair
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Share on email is relaunching with a new web site design as well as augmented reality (AR), free shipping and enhanced on-demand and customization capabilities. The site, which Walmart added to its collection of online brands early in 2019, offers more than 2.1 million pieces of art, from Old Masters to emerging artists like Jaime Derringer.


“We’ve really simplified the purchasing process with everyday low pricing and a vastly simplified product details page,” said Frank Barbieri, President of in a statement. “This makes it a lot easier for customers to find the art they want, choose their perfect frame or canvas, and easily buy it without having to worry if they got a good deal or not. We’ve also launched a free design consultancy, where customers can talk with an art advisor to pick the perfect artwork for their home.”



The app uses AR technology that allows shoppers to “see” art pieces in their home before they buy. Customers can tap “view in room” to begin the AR experience, swiping through a selection of styles, layouts, frames and canvases — from “wood mount” to “Chelsea Black” — in order to find the best fit for their room, décor and furniture.


Additionally, shoppers can upload their own digital images and have them custom printed and mounted by accessing’s on-demand and customization capabilities. All the servicing is done on-site, by hand, in the company’s Ohio-based studio, including custom framing and mounting on wood.



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