Asda Direct Renews Partnership With ECommera After Record Holiday Sales

Asda Direct, an online-only home goods, electronics and apparel retailer, has renewed its agreement with order management solution provider eCommera to refine and optimize its in-store pickup service, called Click and Collect.

In 2013, the Click and Collect offering helped Asda Direct reach record-breaking sales during the holiday season. Orders increased by 142% on Black Friday and 161% on Cyber Monday.

“Click and Collect is a huge growth area because our customers appreciate the convenience of ordering online either at home or on the move, then collecting at a time that suits their schedule rather than waiting at home,” said Stephen Langford, E-Commerce Trading Director at Asda Direct. “This also means that our customers are able to pick up last minute essentials while at the store, which saves them time and keeps our store managers happy.”

In addition to developing Click and Collect, Asda tapped solution to improve the site’s PayPal and drop shipping efforts in Q1 2014.

“Early on in the project, we agreed to reject the conventional vendor/supplier management model typically used,” noted Andrew McGregor, CEO of eCommera, “and work together in a more agile and dynamic fashion, which also reflects the way Asda works on the retail operational side.”

With the eCommera implementation, George.com, the fashion label of Asda, has been able to expand its delivery options to customers in 10 countries across Europe.