Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Social+ is designed to help brand and agency partners effectively reach Best Buy’s first-party audience and deliver higher performance metrics across social campaigns.
Currently, Social+ is available exclusively through Best Buy Ads and will include Meta’s Facebook and Instagram at launch. The RMN plans to expand to other platforms in the future.
Optimizing Reach and Influence Across Channels
Social+ combines Best Buy’s proprietary customer insights with Meta’s Advantage+ shopping campaigns to drive revenue and optimization across the retailer’s ecommerce site, mobile app and stores. Using automation, brand and agency partners can find existing and prospective customers and serve the right content to the right people at the right time. Advertisers can access SKU-level insights through the Social+ interface, allowing them to improve campaign results through Meta’s Product Level Reporting Beta capabilities.
“Our world relies on technology more than ever, and no one understands customers who use and love tech better than Best Buy,” said Lisa Valentino, President of Best Buy Ads in a statement. “We’re excited to launch this in collaboration with Meta. With Social+, we’ve set a new industry standard that will help our partners thrive, boost their return on investment and provide more ways to measure meaningful impact.”
The relationship with Meta builds on Best Buy’s existing advertising partnerships, including those with CNET and Roku.
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