Best Buy has introduced Best Buy Creator, giving influencers large and small the ability to create personalized, curated shopping experiences featuring their favorite tech products. The program, powered by Impact.com, gives these influencers the opportunity to earn commissions on sales of products referred through their storefront, with no commission cap.
Best Buy is kicking off the program with leading tech influencers including Linus Sebastian of Linus Tech Tips, Judner Aura, a.k.a. UrAvgConsumer, and tech and lifestyle creator Jenna Ezarik. Creators interested in the program can apply here.
“We know shoppers love to be inspired and discover innovative tech from their favorite content creators,” said Jennie Weber, Chief Marketing Officer at Best Buy in a statement. “We’re excited to launch the Best Buy Creator program and empower creators to turn their passion and authenticity into a shoppable retail experience that’s fun, inspirational and convenient.”
Best Buy plans to expand the program, which is similar to the Amazon Influencer program, with expanded opportunities for select creators and influencers, including curated campaign opportunities and featured storefronts on the Best Buy app and on BestBuy.com.
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Best Buy relaunched its third-party marketplace in December 2024 after shutting down the previous iteration in 2016, and last month Best Buy launched an automated solution for its social advertising partners.
