BJ’s Wholesale Club has expanded a partnership with Instacart to offer members same-day delivery from all 215 clubs on the East Coast. Members can shop BJ’s same-day delivery service through https://delivery.bjs.com/. BJ’s has partnered with Instacart since March 2014, but only offered same-day delivery from 18 locations at the end of 2017.
BJ’s members will now have access to same-day delivery on thousands of items, including premium deli meats and cheeses, produce, meat and frozen foods, in addition to household items like diapers, paper goods, nutritional supplements and pet products.
Same-day delivery will be offered at all BJ’s clubs by the end of April. The retailer will offer a simplified fee model with low, in-club pricing for members, according to a company statement.
The expanded partnership with Instacart is the latest addition to BJ’s growing list of digital conveniences for members, including a new mobile app with an Add-to-Card digital couponing feature and the PICK UP and Pay store fulfillment option.
This focus on digital transformation is based on the “5 S’s,” which stand for Speed, Simplicity, Scalability, Support and Security. To continue fueling this transformation, BJ’s appointed Naveen Seshadri to the newly created position of VP of Digital Commerce and Experience in February 2018.
This digital commerce push will be strategically important as the warehouse club continues to vie for dominance in a market that includes Costco and Walmart-backed Sam’s Club. With Sam’s Club closing 63 U.S. stores and turning 12 of them into e-Commerce fulfillment centers, and Costco launching its online grocery shopping and delivery service in Q4 2017, mastering the digital sphere will be essential in this category.
“There was no question that BJ’s had made a lot of progress in the digital space,” said Rafeh Masood, Chief Digital Officer at BJ’s Wholesale Club in an exclusive interview with Retail TouchPoints. “We offered experiences like pick up and pay and the ability to shop bjs.com. I was impressed with the talent and passion that was already in place for building amazing experiences for our members. Since joining BJ’s, we have built out Product Management and User Experience teams to transition from ‘project’ thinking to ‘product’ thinking, where we focus on continuously evolving member experience.”