Boardriders, parent company of brands including Billabong and Roxy, has launched the Quiksilver app in seven European countries: France, Germany, Italy, the Netherlands, Spain, Switzerland and the UK. The app, developed by NewStore, features dynamic push notifications, immersive product lookbooks, seamless loyalty integrations and customizable integrations that enhance app functionality without requiring complex development.
Since a soft launch in mid-February 2025, the new app has generated revenue that exceeded initial development costs, underscoring the importance of mobile as a key touch point. Boardriders had previously partnered with NewStore to launch the Roxy Club App in 2021.
“We’ve experienced incredible results since launching the Roxy app with NewStore, and the early success we’ve seen with Quiksilver has already proven the value of this continued partnership,” said Nur Ghossien Martin, IT D2C Director at Boardriders in a statement. “The rapid ROI speaks to how well these apps resonate with our customers, while the advanced features enhance their shopping experience.”
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