Advertisement

Bruneau Selects Symphony EYC G.O.L.D. To Optimize Supply Chain

Bruneau, an online B2B provider of office supplies and equipment, has selected the Symphony EYC G.O.L.D. unified platform to optimize its supplier and inventory performance. The French retailer plans to deploy G.O.L.D. Master Data Management, Merchandise Management, Supply Chain Management and Warehouse Replenishment.

Bruneau carries more than 15,000 SKUs across six distribution centers in France, which fulfil 25,000 orders per day for approximately 1 million customers in France, Belgium, Spain, Germany and the Netherlands.

The G.O.L.D. deployment will enable Bruneau to:

Advertisement

  • Achieve complete and accurate visibility of item, inventory and merchandise flows for multiple warehouses and customers;

  • Optimize vendor negotiations and purchase conditions within one unified platform; and

  • Simplify operations and inventory for international B2B e-Commerce.

“It is critical to leverage inventory performance,” said Nicolas Potier, General Manager of Bruneau. “With the Symphony EYC G.O.L.D. unified retail platform and tools, we can apply best practices across our supply chain, obtain benefits in vendor deals and service levels, then leverage these gains in terms of product availability and pricing to our customers both in France and our international markets.”

 

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: