ShopSavvy Teams With ShareSquare To Promote QR Marketing
In a new partnership,ShopSavvyand ShareSquare are teaming up to offer a combined mobile shopping assistant and scanning service,which will be recommended to participants in the “Scan with ShopSavvy” program. ShareSquarewill provide QR code campaign creation, content management and engagement analytics as part of the program. “ShareSquare removes the guesswork and enables agencies and brands to deploy a mobile-optimized experience tailored to their campaign objectives,” said Alexander Muse, co-founder and CEO of ShopSavvy. “We’re thrilled to be able to recommend a single barcode scanning app across every device: iPhone, Android, Windows Phone 7, you name it,” noted Matthias Galica, ShareSquare CEO.
With 17.9 million downloads and 9.3 million active users as of April 2011, the ShopSavvy mobile shopping assistant enables shoppers to locate, research and purchase products using their smartphones at the point of sale. ShopSavvy launched the “Scan with ShopSavvy“ program in 2010 to encourage retailers to incorporate QR Codes into their marketing efforts.
Epicor Appoints Pervez Qureshi, President and CEO
Epicor Software Corporation named Pervez Qureshi as President and CEO of Epicor. Since 2006, Qureshi has served as CEO and President of Activant Solutions Inc., which was merged with Epicor following the acquisition of both companies by Apax Partners.While at Activant, Qureshi was involved in the integration of seven companies through acquisition. “I am honored to have the opportunity to lead our newly combined company through its next phase of growth, and build on the momentum of market leadership, innovation and a customer-focused culture that is our shared heritage,” said Qureshi. “Pervez’s deep industry experience combined with his leadership capabilities, make him the right person to serve as the foundation for a strong Epicor management team,” said Jason Wright, a partner at Apax Partners. “We look forward to supporting him as he drives even greater success for Epicor, its customers, and employees worldwide.”
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