Ordinary shoppers at the Burberry flagship store on Regent Street in London can now be woven into the retailer’s Christmas commercial, alongside stars like Elton John, James Corden, Naomi Campbell and Julie Walters. Burberry has partnered with Google to create The Burberry Booth, where customers are captured jumping in the style of the ad honoring the 15th anniversary of the film and stage musical Billy Elliot.
The footage is then placed within the film, using real-time video stitching technology, to create a 15-second personalized edit of the commercial. Once that has been created, The Burberry Booth sends customers a shareable copy via YouTube, Twitter or email.
The booth is the latest example of Burberry’s partnership with Google. In June 2013, the retailer launched “Burberry Kisses,” featuring technology that allowed users to capture and send a virtual kiss to anyone in the world. The kisses were captured on a real-time interactive map that allowed viewers to see the destination of the kisses that had been sent.
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The Burberry Booth will be live at the flagship location until Dec. 24, 2015.
