Enhances Personalization With Predictive Search

  • November 7, 2019 at 9:42 PM EST
  • By Bryan Wassel
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Share on email is partnering with Kibo to augment its customer personalization and data management tools. With more than 17,000 products online, offers a selection of gifts, puzzles, games and toys, and plans to expand the use of Kibo to its umbrella company, Go! Retail Group, and its brand.

Kibo eCommerce is a cloud-based solution that helps retailers more easily manage merchandising, promotions, SEO and more. will use the Kibo solution to help the retailer:

  • Deliver individualized recommendations, product discovery and predictive search through the use of Certona Personalization;
  • Sell more efficiently across multiple touch points by managing product data from a single backend; and
  • Launch landing pages, promos and custom customer journeys with a drag-and-drop interface.

“We set out to find an e-Commerce partner who could meet our current digital needs and provide a more comprehensive platform that would allow us to grow and adapt to future business demands,” said Paul Hoffman, CEO of in a statement.


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