Payment technology provider Cayan has become a Demandware Technology Partner. The company’s Genius Customer Engagement Platform, a cloud-based system that allows businesses to accept new forms of payment as they become available, will integrate with the Demandware Commerce Cloud through the LINK Partner Ecosystem. This will support both e-Commerce and in-store payments via the Demandware Digital and Demandware Store solutions.
With omnichannel continuing to grow rapidly, this integration is an obvious next step since the company’s decision to move physical POS hardware payment processing to the cloud five years ago.
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“Customers expect a seamless experience in-store, online, via mobile or a combination of the three,” said Tom Griffin, Senior Vice President of Corporate Development at Demandware in a statement. “By integrating Cayan’s Genius Platform into the Demandware Commerce Cloud through the LINK Partner Ecosystem, clients get an innovative solution that will work in the omnichannel environment.”
Additional benefits for Demandware Store clients will include omni-tokens from Genius that will allow them to buy online and return in-store, as well as choose their form of payment, whether it’s through traditional credit and debit card, or emerging mobile payments such as Apple Pay, Android Pay and NFC.
