Conrad Electronic Launches First B2B Marketplace

  • July 18, 2017 at 3:22 PM EDT
  • By Glenn Taylor
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German retailer Conrad Electronic has rolled out its own B2B marketplace with the help of platform provider Mirakl. With the new marketplace solution, Conrad will expand the number of available products online from 850,000 to 10 million by the end of 2018.

Conrad launched the beta version of the marketplace in May 2017, rolling it out on the German web site conrad.biz. Later in 2017, the retailer plans to roll out the marketplace in Austria, then gradually add other countries.

Conrad implemented the platform in approximately nine months, from planning through roll-out, with each individual task fixed and implemented following a successful test phase.

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“The main factor behind our final decision was Mirakl’s long-standing success in constructing all kinds of different marketplaces, including ones for many French retailers,” said Aleš Drábek, Chief Disruption and Digital Officer (CDDO) at Conrad. “Mirakl has supported us with all business-relevant topics in the marketplace environment, such as selecting a suitable payment provider that enables customers to purchase on account.”

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