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Crocs Deploys Customer and Merchandise Solutions Chainwide

Crocs Storefront
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At its 350+ stores in 11 countries, Crocs has implemented customer engagement and merchandise management solutions for POS, merchandising, audit and operations management and analytics. The Aptos cloud-based retail platform will help Crocs enhance the customer experience and offer the brand deeper insights into each customer and their shopping preferences.

“Crocs’ implementation of Aptos solutions is vast, spanning both front-end and back-end systems and extending across our retail stores in North America, Europe and Asia,” said Doug Goehl, VP of Global Retail IT and People Systems at Crocs in a statement. “By embarking on this technology modernization journey, Crocs now has a unified retail platform that allows us to gather deeper insights, enabling the brand to serve our consumers better, deliver the right products to the right stores at the right time and operate our business in a more profitable, data-driven manner.”

In addition to Aptos, Crocs partnered closely with retail strategy company Sophelle on the deployment.

“We have already seen notable benefits from the Aptos rollout, including improved inventory productivity as a result of insights exposed by Aptos Analytics and faster, more seamless checkouts with Aptos POS,” said Goehl. “Our ability to elevate the customer experience also includes the use of Aptos’ mobile POS to interact with customers throughout the store and offer shoppers contactless payment options.”

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Following a bumpy decade, the casual footwear brand experienced record sales last year as homebound consumers ditched their dress shoes in lieu of comfort. Collaborations with the likes of Justin Bieber and KFC gave the brand steady social media buzz, and the company garnered goodwill with its Free Pair for Healthcare initiative, a 45-day event during which Crocs donated more than 860,000 shoes to healthcare workers in the U.S., Canada and Europe.

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