David’s Bridal has added its first-ever menswear collection in a collaboration with Perry Ellis. Beginning now with accessories, to be followed by suits in April, the collection from Perry Ellis and its subset Cubavera will feature versatile, fashion-forward apparel designed to celebrate moments from parties to weddings and other special occasions — even looks for the honeymoon.
“David’s Bridal has long been a haven for brides and all women alike for special occasions, and with this expansion, it’s bringing the same expertise, style and convenience to men, making it a one-stop destination for all,” said Elina Vilk, Chief Business Officer at David’s Bridal in a statement. “Whether it’s a black-tie affair or a destination wedding, this collection has everything you need to ensure he looks and feels his best.”
Collection to Expand Seasonally
Launching with Perry Ellis best-sellers including bow ties, shoes and dress shirts, the items are available for purchase online now and will be in David’s Bridal stores soon. The assortment will expand with each season, including the Cubavera apparel in time for summer.
“At Perry Ellis, we believe style should be effortless, versatile and accessible for every special occasion,” said Oscar Feldenkreis, CEO and President of Perry Ellis International in a statement. “Partnering with David’s Bridal allows us to bring our legacy of quality craftsmanship and modern design to a new audience.”
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David’s Bridal has been enhancing several of its offerings in recent months. In October 2024 it expanded opportunities to earn points in its Diamond Loyalty program to the entire wedding party, and also established a resale program. In December 2024, the retailer purchased a wedding media company, Love Stories TV, and launched its Pearl Media Network. In early March David’s Bridal promoted Kelly Cook to the CEO position.
