The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party members now can access two new reward tiers with lower threshold levels to earn perks when reaching 1,000 and 2,999 points. Members earn one point for each $1 spent.
To celebrate the new benefits, David’s Bridal is hosting a limited time sweepstakes, open to brides and wedding party members, for the chance to win a $5,000 shopping spree. To enter, members just need to log into their Diamond account between now and Nov. 14, 2024.
Additionally, exclusive Diamond offers now include:
- Free shipping on all orders over $50;
- 15% off a member’s first order;
- 10% off The 8 Dress Edit Little White Dress Collection, an expanded and curated assortment for pre- and post-wedding events; and
- 10% off dresses for the bridesmaids, mother of the bride, wedding guests and flower girl, as well as shoes, accessories, veils and dress alteration fees.
“We know one-third of bridesmaids are engaged brides and almost half of brides are also bridesmaids,” said Kelly Cook, President of Brand, Technology and Finance at David’s Bridal in a statement. “Diamond continues to explode with popularity, with more than 1,000 members qualifying for free honeymoons, so continuing to expand and take things to a new level was an easy decision for us. Our brides no longer need to ‘pay it forward’ to everyone she loves, as the entire party can take advantage of amazing perks, for unforgettable moments with rewards that can be earned faster than ever before.”
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David’s Bridal introduced the Diamond loyalty program in December 2020 and expanded it to younger shoppers with its Diamond Prom program in December 2022. The retailer launched its wedding planning platform Pearl by David’s in January 2023.
