Destination Maternity has released its 2023 spring/summer collection exclusively at select Walmart stores and on Walmart.com. The brand is likely seeking to gain market share after the demise of BuyBuy Baby parent company Bed Bath & Beyond, which filed for Chapter 11 bankruptcy protection and began a wind-down of its operations in April.
The new collection includes dresses such as the side-ruched Bodycon Dress featuring short sleeves and adjustable drawcords, the Tie Shoulder Dress with a lightweight design practical for easy nursing, and comfortable yet flattering bottoms such as the Maternity Jeggings, Stretch Flare Jeans and Core Leggings, all with belly bands to give bump support and designed to be worn through all three trimesters. Styles are available in multiple colors, in sizes ranging from Small to XXXL.
“Walmart is continuing to establish itself as a fashion destination, and that includes expanding our assortment of quality, on-trend apparel and accessories for new and expectant mothers,” said Berch Schultz, VP Merchandising, Intimates for Walmart in a statement.
After itself filing for bankruptcy in October 2019, Destination Maternity revealed in December 2019 that it would close all its remaining brick-and-mortar stores if a “stalking horse” bid from Marquee Brands was accepted, which it was.
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“Our multi-year licensing agreements with Topson Downs and Tefron have been pivotal in launching Destination Maternity at Walmart,” said Tim Reid, EVP of Fashion and Lifestyle at Marquee Brands in a statement. “Launching at Walmart presents an incredible opportunity to expand our reach and bring essential and stylish products to more mothers through every trimester and beyond.”
