Star Cloud Services, a subsidiary of receipt printer manufacturer Star Micronics, has launched Receipt Flip, a two-sided, color digital option for SMBs. This new capability, which is free to Star Cloud Services’ customers, is designed to give retailers the ability to display content such as terms and conditions, store policies and promotions on the back of the receipt.
Other digital receipt solutions require customers to take a photo of only the front of the receipt, resulting in missed opportunities for marketing and loss prevention departments. Email receipts require the customer to give up their email address, which is something they are not always eager to do.
Receipt Flip solves both problems by issuing a QR code for customers to scan with their phones. The receipt will then pop up in an app where they can view both sides of the receipt, with the option to tap to view additional materials.
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