DoorDash is expanding its footprint in the beauty vertical, embarking on partnerships with Sally Beauty and MAC Cosmetics and expanding its relationship with Sephora. Consumers can now shop DoorDash for an array of beauty products and have them delivered in under an hour on average.
“We see consumers ordering from retail categories more than ever before and trying out new categories earlier in their DoorDash journey,” said Shana Prevé, VP, Partnerships at DoorDash in a statement. “As consumers have higher demand and expectation for convenience and selection, we’re thrilled to connect merchant partners like Sally Beauty and MAC with people in new ways and unlock potential additional revenue.”
Building on its existing partnership with Sephora, Beauty Insider members will soon be able to access the retailer’s bi-annual members-only sale events via DoorDash.
DoorDash has been broadening its client base well beyond food and grocery in recent months:
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- DoorDash partnered with Spirit Halloween in October 2023;
- In November 2023 Best Buy added DoorDash as an on-demand delivery partner;
- In January 2024 DoorDash partnered with five recreation and wellness retailers, including The Vitamin Shoppe, JD Sports and Finish Line; and
- DoorDash partnered with Pet Supplies Plus for on-demand deliveries of pet products in February 2024.
