Footwear from Dr. Martens is already designed for durability, but the brand will now be able to do even more for the environment with the launch of its ReWair resale program in the U.S. Technicians from Tersus Solutions will examine, repair and restore “pre-loved” Dr. Martens products to give each item a new life.
As part of a trial program, customers can trade in their used Dr. Martens boots, shoes and bags at Abbot Kinney stores in Los Angeles and Portland, Ore., receiving a voucher for $20 off the price of a new item. Technology to support the resale program is provided by Archive.
According to ThredUp, the U.S. resale market is expected to reach $70 billion in the U.S. and $350 billion globally by 2027.
“Timeless design and durability have always been core to our brand, and we’re passionate about offering resale to our U.S. wearers,” said Anna Wickes, Recommerce Lead at Dr. Martens in a statement. “ReWair is jut one of the ways we’re extending the life of our products as we work toward being Net-Zero by 2040.”
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A number of retailers and brands have recently created similar trade-in programs:
- Brooks Running launched its ReStart recommerce program in July 2023;
- J.Crew debuted a swimwear takeback program in February 2024; and
- New Balance and Anthropologie established recommerce programs in February 2024.
