FJ Benjamin, a luxury and lifestyle group that includes brands such as Banana Republic, Celine, Gap and Givenchy, has partnered with Tyco Retail Solutions to better understand customer in-store browsing and buying patterns.
The Traffic Intelligence solution from Tyco provides FJ Benjamin with data on shopper conversion rates in each store as well metrics on the performance of individual brands.
Individual store-level traffic and sales data offers FJ Benjamin detailed intelligence into how many shoppers convert to buyers, and how much money they spend per visit. The retailer also can maximize shopper-to-associate ratio by analyzing peak traffic times.
“Tyco’s traffic intelligence solution is critical to helping us stay ahead of the competition, increase conversion rates and reduce lost sales,” said a spokesperson from FJ Benjamin. “Most importantly, now, we can track conversion rates on an hourly basis and store managers receive real-time updates and alerts, enabling our sales force to better serve the needs of our customers.”