Foot Locker has selected the Ometria customer data platform (CDP) as the retailer seeks to deepen relationships with customers by delivering more personalized experiences at scale, fueled by the data Foot Locker collects via its customer loyalty program and other sources.
“We are thrilled to work with Ometria as our CDP to unify our customer data we’re gathering through programs like our enhanced FLX Rewards loyalty program, to unlock deeper, more meaningful connections with our customers,” said Stephanie Bleymaier, VP, Loyalty and CRM at Foot Locker in a statement. “Ometria’s advanced data capabilities, innovative vision and ability to deliver real-time, actionable insights to our marketing team will empower us to drive more personalized experiences with our customers.”
In March 2023 Foot Locker announced plans to boost digital investments by 50% as it aimed for 25% in online sales by 2026, and in June 2024 Foot Locker enhanced its FLX Rewards program with the introduction of FLX Cash.
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