Indix, a cloud-based product intelligence solution provider, has partnered with consumer product content marketing company Prosperent to organize, categorize and streamline up to 50 million products a day from 4,800 merchant partners.
Prosperent is designed to help content creators earn money by tying relevant products to their content. For example, the solution can pair a customer’s blog post about Nike shoes with an ad for those same shoes, which are sold by partner retailers including Nordstrom, Overstock, Walmart and Zappos. When ad clicks convert to sales, the content publisher can earn a commission as high as 80%, while the retailer earns the full price of the sale.
By leveraging the data science algorithms from Indix, Prosperent can manage and streamline the product information it gathers from retailers and brands.
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“Working with Indix dramatically improves the quality of our product search engine across the 50 million products in our tool set,” said Mike Christensen, President of Prosperent. “The Big Data and machine learning solution that Indix provides to improve data quality, price points and categorizations significantly advances our product and improves revenue for our publishers and conversions for the merchants we work with.”
The partnership between Indix and Prosperent “enables publishers and merchants to connect products to a precisely targeted audience through the use of data science,” added Sanjay Parthasarathy, Founder and CEO of Indix, “providing a seamless experience from search to final sale.”
