Men’s fashion retailer INDOCHINO has deployed a geo-targeting solution designed to increase traffic to its eight showrooms, boosting revenue per customer and conversions in the process. INDOCHINO leveraged Qubit’s Visitor Cloud Platform, a data-first, digital experience hub, to help it connect with customers through both online and in-store experiences, using analytics, A/B testing, segmentation and web personalization.
The platform allows INDOCHINO to target online shoppers by geo-location, essentially inviting them to visit a showroom when they are in the vicinity. By bridging online and offline channels in this way, the retailer has seen a 4.2% increase in revenue per customer as well as a 3.7% lift in conversions.
INDOCHINO has operated primarily online since its launch in 2007, but it has expanded into eight brick-and-mortar showrooms in the U.S. and Canada. With help from Qubit, INDOCHINO has driven more than $1 million in incremental revenue by personalizing the retailer’s web site.
“Showroom service is a huge part of our business,” said Pilar Catala, Director of Omnichannel Digital Experience at INDOCHINO in a statement. “By using Qubit, we’re able to constantly evolve our digital presence and enhance what we can do to create a well-rounded experience for the customer, regardless of whether they’re shopping online or prefer the in-store experience.”