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IPads Help New Retailer Immerse Customers In Flagship Store Experience

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Kate Spade Saturday
, a women’s clothing and accessories brand startup, has partnered with Control Group, an innovation strategy, technology and design firm, to create a retail environment that caters to digitally aware consumers.

“We want to make our in-store experience as rich and innovative as our web site,” stated Kyle Andrew, SVP Brand Director of Kate Spade Saturday. To accomplish this goal, the retailer implemented iPads throughout its flagship retail store, which opened in Toyko during March 2013. The strategically positioned iPads feature marketing messages, style tips, video and user-generated images about items displayed closeby.

The focus of the partnership was “less about point-of-sale marketing and digital signage and more about brand immersion in a new era of retail,” explained Colin O’Donnell, Partner at Control Group. “The new shopping experience is designed to increase dwell time, encourage more social shopping, and provide easy access to product information.”

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Also during March 2013, Kate Spade Saturday launched two e-Commerce sites: www.saturday.com in the U.S., and www.saturday.jp in Japan.

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