Advertisement

JD Sports Drops ‘Sports’ from its Name, Deploys AI-Powered Search

Alex Yueng-stock.Adobe.com

JD Sports will implement the AI Search solution from Algolia as it seeks to modernize its online presence and stores based on an omnichannel, composable approach. Adoption of the solution complements the retailer’s rebranding as simply JD.

In addition to enhancing JD’s ecommerce experience, the Algolia solution will provide the retailer with global AI search and revenue analytics, unlocking a new set of analytics and data for the business.

The retailer is taking an API-first approach to its technology upgrades, which will help it create modular, interchangeable technology components, streamline development processes and foster an environment where functionalities can be assembled and reassembled efficiently.

“We are excited to embark on this journey with Algolia as a strategic partner in our modernization and replatforming efforts,” said Arianne Parisi, EVP and Chief Digital Officer at JD said in a statement. “By leveraging Algolia’s cutting-edge AI technology, we aim to provide our customers with a seamless and personalized shopping experience, whether they engage with us online, in one of our 3,400+ stores or through other channels.”

Advertisement

In April 2024 JD Sports beefed up its U.S. presence with the purchase of sports retailer Hibbett for $1.1 billion. The retailer had entered the U.S. market with its March 2018 purchase of Finish Line for $558 million.

Zenni Optical’s David Ting discussed how the retailer improved its search capabilities with the Algolia solution in February 2024.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: