Kroger will boost the number of local products on its shelves by 10% following the supermarket giant’s planned merger with Albertsons, which is expected to close in early 2024. The increase will add at least 30 new local products in each store.
“Local farmers, bakers and producers are important parts of our Fresh for Everyone brand promise,” said Rodney McMullen, Chairman and CEO of The Kroger Co. in a statement. “Every local product we stock has a unique producer with their own story standing behind it. Since the beginning, this merger has been about growth — and we look forward to inviting our local suppliers to grow alongside us.”
Many Kroger stores already have shelf space dedicated to local products, with special signage highlighting the regional connection. Farmers and local producers work directly with Kroger to understand the best techniques to help ensure customers are aware of their products.
“From Stemilt cherries in Washington and Sun Pacific citrus in California to Talbott Farms Palisade Peaches in Colorado and Southern Press blueberries in Georgia, we know just how important local products are to our consumers,” said Stuart Aitken, SVP and Chief Merchant and Marketing Officer at Kroger in a statement. “Our customers know we offer the freshest local products, and they will ask our teams when their favorite seasonal items will be on shelves.”
Advertisement
