Groupe Casino has partnered with L’Oréal to open two stores in Paris that will combine beauty products with healthcare goods and over-the-counter medicine, according to Reuters. The store also will feature hairdresser and dry cleaning services, shoe-shining machines and mobile phone charging points.
The stores will be open for longer hours compared to other French pharmacies, which typically stock a smaller selection of personal products and operate during limited hours, according to Financial Times. The stores will remain open for 24 hours once per month for “exclusive entertainment and wellness services,” showcasing their non-retail offerings.
L’Oréal will benefit from greater exposure through the stores, which will carry brands including Maybelline, Garnier and NYX Professional Makeup. The U.S.-style collaboration may reflect modern lifestyles and could appeal to a broader range of shoppers.
This new partnership marks the latest step in Groupe Casino’s shift away from supermarkets. The retailer is looking for new ways to draw customers to its stores with hopes to rebound its shsare price that dropped by 33% in 2018, according to Financial Times.
The concept reportedly may expand to a third store if the response is positive, and potentially lead to an international expansion.