On-demand fashion rental service LE TOTE has released its first mobile app, providing iPhone users direct access to more than 150,000 pieces of clothing and accessories.
LE TOTE has seen more than 60% of its web traffic from mobile devices, according to a company statement. Mobile design and development agency Prolific Interactive collaborated with LE TOTE to develop the app.
With the LE TOTE mobile app, users can:
Advertisement
-
Access exclusive mobile collections from fashionistas and style influencers;
-
Customize and confirm the three garments and two accessories included in their next shipment while on the go;
-
Utilize the fit feedback bar which advises customers on size and fit while outlining specific reasons a garment or size may or may not be suitable for the individual;
-
View the seven-day weather forecast based on the estimated day they will receive their tote, to help inform product selection;
-
See products and styles trending around them based on their current location;
-
Swipe through new arrivals during onboarding;
-
Explore style recommendations based on different life events — office, happy hour, date night, etc.; and
-
Provide more specific feedback on the items they receive through an optimized ratings process.
On the heels of iOS 9, the LE TOTE app includes an App Spotlight Search, which enables users to search for clothing and accessories using the Spotlight function on the iPhone, and then tap search results to view products directly in the LE TOTE app.
This individually tailored mobile experience is based on thousands of data points including customer style profiles, measurements and customer closets that inform the company’s proprietary algorithms.
“As we focus on more on-demand offerings and customizable experiences, mobile is becoming increasingly important,” said Brett Northart, President and Co-founder of LE TOTE. “Now there’s no longer a need to wait until you get home to your computer or have spare time at work to update your closet and next tote. Our app creates a fast, seamless experience providing our customers with the personalized closet at their fingertips that they’ve been looking for.”
