Linkable Networks, a provider of linkable offers technology, and 24/7 Real Media, WPP’s ad technology company, recently announced a partnership that will focus on consumers’ growing interest in digital coupons directly linked to credit and debit cards. Marking the commercial launch of the Linkables platform, the collaboration provides brands that choose to advertise via 24/7 Real Media’s Global Web Alliance of top publishers access to Linkables with advertiser- and manufacturer-level discounts. Additionally, the solution can link deals to any debit or credit card. “24/7 Real Media already offers one of the most precise targeting and campaign effectiveness mechanisms on the market today,” said Tom Burgess, CEO of Linkable Networks, formerly known as CLOVR Media. “With Linkable Networks’ ability to measure clicks-to-bricks attribution and move specific inventory through manufacturer-level offers, brands in 24/7 Real Media’s Global Web Alliance now have a significant advantage and opportunity to build loyalty in a fragmented consumer marketplace.” In other news, Linkable Networks announced that the company had received a financial investment from Citi Ventures. The investment further validates the viability of its linkable offer platform, enabling consumers to link store level and item level offers directly to their credit or debit card of choice, according to the company press release.
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