McDonald’s has launched its own e-Commerce site, Golden Arches Unlimited, which sells branded merchandise such as a Big Mac Bag, a McFlurry Dessert Journal and additional Golden Arches-themed apparel.
The initial lineup of 20 items is a winter collection that includes a sesame seed ornament, a Happy Meal t-shirt, a sesame seed zip hoodie and more, along with various themed accessories such as hair ties, umbrellas, journals and tote bags.
In 2017, the fast food giant launched a limited-time merchandise line, the McDelivery Collection, and has partnered with multiple fashion brands and retailers since the 1980s, but this is the first time McDonald’s has operated its own permanent direct-to-consumer e-Commerce presence.
Although launch quantities of merchandise are limited, McDonald’s says it will restock and drop new merchandise on a regular basis.
“McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride,” said Colin Mitchell, SVP of Global Marketing at McDonald’s in a statement. “We’re excited to help customers wear their brand love on their sleeves with the unveiling of Golden Arches Unlimited as we continue to inspire feel good moments with McDonald’s.”
McDonald’s is not the only fast food retailer, or even the only hamburger chain, getting into seasonal direct-to-consumer sales of branded merchandise. White Castle is offering its first-ever online holiday gift guide, “House of Crave,” and Dunkin’ is operating an online holiday pop-up shop, which it has already promised to bring back in 2020. Unlike McDonald’s, these two retailers will shutter their e-Commerce stores once the holidays have ended.