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Nielsen Upgrades Analytics In Expanded Partnership With Fred’s

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Consumer behavior and data company Nielsen has expanded its more than 15 year partnership with fred’s Pharmacy, becoming the exclusive account-level data provider for the company’s stores located across 15 states, as well as future stores.

With Nielsen’s renewed data insights and analytics services, fred’s aims to evolve its focus on health, beauty and personal care-focused services and value-driven retail stores. As part of the expanded partnership, Nielsen will provide refined market measurement and consumer targeting services, as well as a new support team.

“We are excited to expand our longstanding relationship with fred’s,” said Rob Hill, Executive Vice President of Retail Services at Nielsen, in a statement. “We believe that fred’s Pharmacy holds a unique and powerful position within the drugstore marketplace, one that merges its legacy of value with a growing equity in health-focused retail. Together, we will continue our work to further fred’s strategy through our industry-leading data and data-driven insights.”

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Headquartered in Memphis, Tennessee, fred’s operates 601 pharmacy and general merchandise stores and three specialty pharmacy-only locations, including 14 franchised fred’s Pharmacy locations.

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