RBX Active, currently an online-only activewear brand, has plans to stretch into brick-and-mortar retailing by opening stores across the U.S. As its first step, RBX has signed a multi-year contract with RetailNext for in-store analytics services.
“Integrating RetailNext into our new store locations allows us to test concepts and layouts, similar to what can be done with our online store, in the interest of delivering true inspiration to our community of passionate, active customers,” said Adam Hanan, Director of Retail at RBX Active in a statement.
RetailNext collects and analyzes shopper behavior data through a centralized SaaS platform for more than 250 retail clients in more than 50 countries.
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