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Pitney Bowes Debuts Biggest Ad Campaign In 20 Years

  • January 13, 2016 at 7:45 PM EST
  • By Klaudia Tirico

Pitney Bowes has launched its first large-scale advertising campaign in more than 20 years. This represents the company’s next big step towards a multi-year business transformation.

The creative platform, titled Craftsmen of Commerce, includes a multi-channel campaign that includes TV spots, online video, digital marketing, branded content, social amplification and a web experience. Each TV spot highlights some benefits Pitney Bowes offers, like solutions for modern challenges, what it takes to meet these obstacles and customer engagement.

The campaign was conducted by Ogilvy & Mather New York.

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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