Prime Day 2019 once again became the largest shopping event in Amazon history, after shoppers purchased more than 175 million items over the course of the two-day event. Each day surpassed $2 billion in sales across the retail industry, joining Memorial Day and Labor Day as the only periods to reach this milestone outside of the holiday season, according to Adobe Analytics.
Sales during the first 24 hours were up 79% compared to 2018, according to Edison Trends. Additionally, both days set the record for most new Prime membership signups in the e-Commerce giant’s history, according to Amazon. The retail made significant inroads with its smart devices, with the Echo Dot, Fire TV Stick with Alexa Voice Remote and Fire TV Stick 4K with Alexa Voice Remote all ranking among the top-selling items worldwide.
In the U.S. alone, Prime members purchased more than 100,000 lunchboxes, 100,000 laptops, 200,000 TVs, 300,000 headphones, 350,000 luxury beauty products, 400,000 pet products, 650,000 household cleaning supplies and more than 1 million toys, according to Amazon. Whole Foods also participated in Prime Day: organic strawberries, red cherries, and blueberries were the top sellers.
Amazon Wasn’t The Event’s Only Winner
Amazon took 88% of market share against competing sales at Best Buy, Walmart, eBay and Target. However, non-Amazon companies still benefited from the promotion, according to Adobe:
- Retailers with more than $1 billion in annual revenue saw sales e-Commerce sales jump 72% compared to the average Tuesday and 64% compared to the average Monday; and
- Retailers with less than $5 million in average revenue saw e-Commerce sales rise 25% on Tuesday and 30% on Monday.
Additionally, small and medium-sized businesses sold more than $2 billion worth of products globally through the marketplace, according to Amazon.
The sales growth was due to a mix of an increased number of visits, which accounted for a 49% bump in revenue over both days, while additional conversions accounted for 46% of the revenue increase. The remaining 5% was driven by larger basket sizes.