San Francisco mobile start-up, Quri, announced the launch of QCard, a tool which provides brands access to in-store performance and execution of products and promotions. In addition, the solution analyzes details about the shelf life of each SKU.
Designed to provide real-time visibility into the product movement from the warehouse to checkout, QCard employs the efforts of trained, “secret shoppers” who visit stores in order to take photos of promotional displays and find answers to questions about product stock levels and pricing accuracy. The secret shoppers relay the data in real time through the Quri dashboard. The solution has been able to identify many in-store issues, such as out-of-stocks, pricing discrepancies, and missing price tags.