RetailNext, a provider of retail analytics for physical stores, has formed a new strategic alliance with StepsAway, a mobile retail solution provider that offers shoppers smartphone access to hyperlocal in-store deals. The partnership will allow retailers to target and deliver promotions to shoppers and then measure the redemption and conversion rates for both store and mall traffic.
“Analytics [can offer] deep insights into what is happening in and around the store,” said Arun Nair, CTO and Co-Founder of RetailNext. “Enhanced value is delivered when the platform and its partner applications, like StepsAway, allow data to be instantly operationalized and proactively acted upon to better manage the business.”
The integration will provide retail clients with recommended promotions based on changing environmental factors or shopping behavior both in the mall and in the store. Shopper interaction data will be delivered back into the platform, which allow retailers to refine future promotional messages.
RetailNext showcased its own platform, the StepsAway mobile solution and a variety of other partner applications during the National Retail Federation’s annual BIG Show in New York City.