RetailNext has extended its platform capabilities to include its new Aurora sensor. It will unveil the Aurora at the NRF BIG Show in New York City from Jan. 17 to Jan. 19, 2016.
The Aurora sensor is integrated into RetailNext’s cloud-based and on-premise platforms and is designed to simplify shopper behavior measurement by leveraging sensor fusing video analytics, Bluetooth BLE and Wi-Fi technologies.
Upon installation, the Aurora sensor enables retailers to:
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Understand store traffic, from accurate store traffic at the door to store navigation;
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Automatically exclude store staff from traffic and key KPI metrics, as well as isolate employee paths to complete interaction analysis of sales associates and shoppers;
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Measure the entire shopper journey, including new versus repeat customer, visit frequency and duration, pass-by traffic, capture rate and more; and
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Engage with shoppers through Aurora’s built-in Bluetooth capabilities, without the need for any additional beacon hardware.
Beyond the Aurora sensor, RetailNext has added new features to its in-store analytics platform, including Loss Prevention POS exception reporting, Full Path Analysis and further mobile engagement capabilities.
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Loss Prevention POS exception reporting with integrated video that automatically alerts LP professionals about transactions like cash refunds and post-sale voids where customers are not present, facilitating early identification of suspicious activity and efficient and effective investigations and case resolution;
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Unique Full Path Analysis (FPA) module detailing shoppers’ complete in-store shopping journeys, with capabilities to specify queries, set parameters and retrieve data reports directly from within the RetailNext user interface (UI); and
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Two-way integration of Mobile Engage, designed to empower retail marketers to drive engagement, loyalty and sales via mobile and other personalized interactions.
