Shipt to Add 100,000 Shoppers for Holiday Season

  • October 7, 2020 at 11:30 AM EDT
  • By Jessie Dowd
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In anticipation of an ecommerce-heavy holiday season, Shipt plans to add an additional 100,000 shoppers, bringing the company’s personal shopper base to more than 300,000. The personal shopping and delivery service is actively seeking shoppers in all markets where it operates, in particular Detroit, Grand Rapids, Mich., Minneapolis/St. Paul, New York, San Francisco, Los Angeles, Houston and Chicago.

“We’re embarking on a holiday season like none before, and taking proactive steps to ensure we can help American families get everything on their holiday list — groceries, essentials, gifts, home decor and apparel — in a safe, affordable, convenient way,” said Kelly Caruso, CEO of Shipt in a statement .

Through a community of shoppers and its app, Shipt (an independently operated, wholly owned subsidiary of Target) is available to 80% of households in more than 5,000 U.S. cities. Earlier this year, Shipt added a pay-per-order option in addition to its $99 annual membership. 

Over the past six months, Shipt has doubled its shopper base and expanded its retailer footprint to nearly 120 retailers and grown its membership and customer base.

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In addition, Shipt continues to invest in shopper safety and support, including providing ongoing access to complimentary PPE (masks, gloves and hand sanitizer), and COVID-19 financial relief support for Shipt Shoppers who are temporarily unable to work due to being diagnosed with COVID-19, having a member of their household diagnosed, or are under a mandatory quarantine order.   

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