Shopgate has launched its push notification engine, Automated Push Notifications, which is designed to enable retailers to further engage with their customers and provide customized messages based on the actions users take within the app.
The Automated Push Notifications add another layer of customization to a merchant’s push notification strategy by allowing them to schedule a customized message based on consumers’ behavior. With this feature, merchants can choose the time that works best to deliver messages to users.
Specific push notifications are designed for:
Inactive Users. Merchants can set up notifications for all users that have not been active in the app for a specified time. With this option, they can provide additional incentives such as a discount code to entice consumers back in;
Cart Abandonment. Merchants can set up notifications for all users that left their cart without completing the checkout process, with a default delivery time of 24 hours after app users abandoned the cart;
Price Reductions. Merchants can set up notifications that are sent when an item from customers’ favorites lists go on sale; and
Automated Push Notifications when an item is shipped. Merchants can set up push notifications that are sent when items from an order is shipped.
Shopgate’s Automated Push Notifications are compatible with several partner platforms, including Magento, OpenCart, Shopify, Volusion and WooCommerce, among others.